A CTA like “Subscribe Now” doesn’t thrill me. Your homepage content options are many. The copy and the imagery take center stage for the Nest homepage design. Draw readers deeper into your blog. In fact, nearly 60 percent of customers surveyed in one study said they would rather engage with a beautifully designed web page than one that was simply designed. Enlarge your logo into a billboard.You may love your logo, but m… The CTA button shouldn’t take over your entire screen, but it should get the visitor’s attention. Disable Page. It’s focused on one thing: Getting visitors to search for a destination. Another way to boost conversions is to create a strong first impression with your homepage. 1. However, by “checklist,” I mean “possibilities. Many of your website visitors will find your homepage first. Keeping that in mind, you want your homepage to do certain things. The answer could be: (a) Content that best positions your company as the solution to a specific problem, (b) Content prospective buyers are looking for. Think of your homepage as analogous to a home’s curb appeal. There’s also social proof: “The most trusted language solution…”. You’ve seen three real-life examples of some of the best homepage designs on the Internet, but what can you take away from them? In the header, you have a link for submissions, and below the homepage copy, there’s another CTA to learn more about what the company offers. Your personal site is a great place to share your thoughts and philosophies related to your industry, and a blog is the perfect medium to do just that. All fit together seamlessly. On the other hand, a confetti report shows you granular information about referral sites and how people who come from different places engage with your site. Laura Worthington has created a homepage design that reflects her approach to designing fonts. Those are two entirely different segments of the market. When you can answer those questions, you’ll have the information you need for better homepage design. Connect with Barry on Twitter and LinkedIn. The “New” icons next to the product names attract interest, too. It’s a fantastic homepage that uses a clever custom illustration to attract viewers and includes a high-contrast CTA button. And since a company’s homepage accounts for up to 50 percent of the site’s total pageviews, it’ll make or break your business. Multiple CTAs direct visitors to either find a car to buy or to sell their used car. You have a slightly askew hero image that draws the eye and two CTAs — one of which uses a dark background to draw more attention since it’s for the paid version of the tool. While not an absolute necessity, including your mission on the homepage of your website is certainly worth a consideration. Always begin with the basics. Your conversion depends on engaging the right people, right? A heatmap, for instance, lets you see what people care about on a web page, and what they don’t even notice (even when they should). Other user behavior reports allow you to view visitor patterns in different ways. This is job one. What would impress him or her? This is an example of “showing, not telling” design. Contrast doesn’t mean a loud or obnoxious color. Additionally, make sure you use a call-to-action phrase that makes sense and conveys value. You can see how both Uber and Rosetta Stone did this in the examples above by making the alternate CTAs smaller and less obvious. Anyone who knows me will tell you I hate to drive. Your sidebar is loaded with widgets, while showing up on the homepage. Your logo should be visible at the top of your website. The goals of your homepage There are a million things you could put on your homepage. Dropbox knows its target audience and drills down on pain points that affect them, including efficiency and security. Website optimization is an ongoing process! I would. You can add complexity to a simple homepage design, but you don’t want to start with a cluttered mess and have to selectively prune it. You can have more than one option, but make clear that there’s a single CTA you want your visitors to follow through on specifically. With all the money people spend on the fitness industry, it’s refreshing — and compelling — to see a message that promises workout videos that don’t cost money. Web design is extremely subjective. It’s the first thing many people see when they visit your website, so you want to wow them from the second the page loads. This process of A/B testing individual elements will help you refine your site so it’s ideal for your target audience. The company has set the bar high for every other coffee shop, and its homepage design changes regularly based on the products Starbucks wants to promote. People can’t or won’t convert if you don’t give them an incentive to do so and if you don’t make converting as easy and intuitive as possible. It gives you a space to become a thought leader, engage with more people around the web, and easily update your network on your career news. You’ll see my signature orange color on NeilPatel.com and Neil Patel Digital. It offers one of the best homepage designs I’ve seen in a long time. This is a lot different from the other examples on this page, but I really love how Abacus Plumbing has structured its homepage. First, they use power words. And whatever you do, resist the temptation to put a pop-up on your homepage! Why? This type of web page is put up for fun, and also works well for certain specific purposes, such as applying for college or online dating. Place it on the top left. As I said above, a broken front door and an inaccessible driveway prevents future buyers from even considering the sale. Most importantly, don’t worry about getting it perfect. Your homepage shouldn’t be a porch of your house aka website with only one door. And if you’re surfing on your smartphone, you can click that number to dial it, which makes it particularly useful. He’s also obsessed with rock n’ roll. Crazy Egg lets you run user behavior reports on your site. This website homepage content checklist should help. I have the “What should I put on my homepage?” conversation with clients nearly every day. So add a sample of your music right to your Homepage. Create a homepage that inspire visitors to want more, not less. requesting a quote, making a purchase, signing up for an event. Here’s another example of a fairly minimal design. But it’s not just about aesthetics. Green Mountain Energy leaves no doubt about the company’s purpose. The value-added benefits of the technology set it apart from its competitors and make it seem more effective at helping people learn language skills. (And 10 Ways to Quickly Magnify the Size of Your Email List). For instance, a bold color for the background and a neutral color for the text on a CTA will work well. Like: Describe briefly about your blog. These days, a lot of websites have keyword-based names like ‘Christmas Cookies’, ‘Grow Trees’ or … It also successfully caters to both riders and drivers. You get a sense of refinement from the design. They want to help as many people as possible but they also want to solicit donations, volunteers, and other help from the public. The Suicide Prevention Hotline accomplishes each of these goals well. As you can see from the homepages I highlighted above, some website homepages share common elements, but they’re all different from each other. Your logo, tagline, and purpose need to take center stage. There are two equal CTAs — one for residential customers and one for business owners — that use contrasting colors to draw the eye. Avoid conflicting CTAs as much as possible. As for the sections, restrict yourself to eight items … Apparently, boho style is in (at least for women), so we see a custom graphic that advertises lots of boho fashions available. After you collect this information, create two versions of your website. I see some elements of Apple’s design in this example. Here’s a handy checklist of things to include on your own homepage to improve it and boost conversions. Uber takes a more emotive approach. It’s tempting to put too much information on your homepage. 1. However, before you make any decisions, you must understand … Maybe you won’t make a sale today, but that customer will return days or weeks later and buy from you. Maybe your Facebook posts aren’t aligning with the design of your site. But it’s the only fault I find with this homepage. Here, we have more navigation options than Dropbox provides, but each contributes to helping visitors find what they want. I’m always calling Ubers to pick me up. I’m going with another example of custom graphics. No offers, right? Build trust with visitors. If you need to put navigation items, social media buttons, and other elements on the website homepage, make sure they don’t distract your visitors’ eyes from the main CTA buttons. Then you have another value proposition: The company has been in operation for 25 years. Adam’s business, Viewership.com, focuses on helping people take advantage of video marketing. A good size is 200 to 300 words. I love the Slack homepage design because of its unique illustrations. Those words imply that Rosetta Stone is all you need to accomplish your goals. The same goes for your website. By making this information easily accessible on your homepage, you will see an uptick in conversions. That’s no easy feat, especially with so few words on the page. Don’t force your website audience to have to figure out and guess what it is you do. Making a good first impression is paramount, because the stakes are high.
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Then you have the chat box in the lower right-hand corner, which is an excellent UX decision, and the topical hero image. Just make sure it doesn’t strike too much visual discord. It’s feminine and colorful without overwhelming the senses. Many of your website visitors will find your homepage first. Use this webpage as your only home page: This is a quick way to make this your home page — the current page you're on. Slack makes it clear what visitors should do. The use of the computer image to show cover art is a smart one. One of the most common issues I notice on homepages is conflicting CTAs. Bookouture is a digital publisher, primarily of romance and suspense novels, and its homepage targets authors who might want to publish their books here. Now take these top headlines and, if you’ve got a site already or a wireframe for your home page, plug them in. The copywriting should be concise and focused. Thanks to the copy, you know exactly what StudioPress does for its customers: “Build Amazing WordPress Sites.” Then, you have three CTAs to choose from based on how you want to proceed. If you elect to include all 20 ideas on your homepage, you’ve probably overdone it. Yet it somehow works. This is a hefty list of homepage ideas. This recommendation is a long-standing web convention. Why it works: If you look at each individual element on Uber’s homepage, you’ll notice that it’s all designed to funnel website visitors toward one action or another. The goal of your website is to guide visitors along a path that leads to them taking the action you want them to take. The graphic subtly communicates that the technology works on all device types, and the word “millions” shows how popular the service is.
I’ve called out Dropbox before as an excellent example of good marketing all around. I use Skype a lot, so I’m pretty familiar with how it works. But no such formula exists. 20 Ideas for Your Website Homepage Content [Infographic]. Plus, it uses relevant images to help visitors feel at home, and multiple CTAs offer clear directions about how to proceed. The company both buys and sells cars, so it needed to cater to both audiences. The primary purpose of the home page of your website is to present yourself to prospective clients and others who may wish to contact you. And that’s how long you have to captur, Marketers seeking to dominate their respective niches should be focused on the best website layouts.Doing so improves your users' experience and g, When visiting your site, a user decides whether to hit the “back button” within milliseconds.That's right, milliseconds.Your homepage is you, The 31 Best Homepage Design Examples and Ideas for Your Website. Another option is to add a video of a recent song to stream on your Homepage. I’m going to show you some of the best homepage design examples that I’ve found, and I’ll tell you exactly why they work so you can apply those same tactics on your own site. Most people arriving to your website will already know that you make music. So setting a page as the homepage will automatically revert all of your other pages back to regular pages. 1. The navigation is hefty but cleanly designed, so visitors can easily find the categories that interest them. 32 Ways to Grow Your Business, What is a Lead Magnet? These are words that immediately evoke an emotion or connect with the reader. You’ll see where people click, scroll, and otherwise react to design elements. The guy behind the wheel is clearly an Uber driver, but he’s staring right at the camera — at you. You don’t want to copy someone else. Minimal elements, flat design illustrations, and muted colors make the StudioPress homepage design shine. Starbucks is no marketing beginner. What would connect with that person enough to convince him or her to explore the rest of your site? Your website visitors might never scroll beyond the fold. Do you introduce the business, show off your flagship product, or overwhelm your audience with tons of products or categories? A not so obvious example: Your homepage. The huge hero image helps, as does the dark color palette. Tell the visitor what your website is all about right off the top. Maybe you want to build an email list, but if visitors can’t find a signup form, your database will remain empty. The homepage design is attractive and perfect for the Century21 audience. Make sure to put any achievements you’ve gotten on the homepage so viewers can see this and know this about your brand right away. Your homepage is without a doubt the #1 most important element on your website. Imagine this: You go into a shop or an office, and you are immediately greeted by a customer service representative. Plus, the colors befit the tone and voice the organization wishes to express. If you’re at all familiar with the psychology of color in marketing, you know that blue is often used to symbolize health and emotional healing. The homepage is the most important page on most websites, and gets more page views than any other page. Make it clear from the get go. You didn’t think I would write this article without including Crazy Egg, did you? Note: The ideas for this infographic are based on a guest post I wrote for Orbit Media Studios, What to Put on Your Homepage. This homepage does an excellent job of capturing the visitor’s attention and providing plenty of places to explore without distracting the visitor from the primary CTA. Additionally, consumers will immediately notice the free shipping order in the top bar and the well-spaced navigation links. Your CTA is where you want your visitors to focus their attention. With that in mind, you need to make a solid first impression. Skype has created a homepage design that addresses its target audience perfectly. It’s obvious from the moment the visitor arrives. You need to ideate and explore the possibilities, but also master the fine art of subtraction. That’s right, milliseconds. It should be more of a corridor that has multiple clearly labeled doors, each of them leading your visitors further inside your house based on their current needs. To decrease bounce rate, give your visitors a clear path into your site from the homepage. It’s the core of your business’ branding and identity, after all. […], […] Feldman Creative share their home page elements for success in this infographic. Humans respond well to visual imagery. Make the navigation menu visible at the top of the page, and organize the links in a hierarchical structure. You have lots of room to play with creativity, but make sure you’re presenting your offer clearly and without distraction. Or to fill out a form? You want website visitors to convert, but they won’t if you don’t give them the necessary incentive and opportunity. Now that you know the four goals to motivate your design principles, ask yourself three guiding questions: What do you absolutely need on your homepage? Animate the presentation of your logo.It’s not only passé, it can be problematic for the user experience. Your homepage design should facilitate this transition by providing intuitive navigation and a sense of how your website flows. You can create contrast in numerous ways. You’re more likely to lure in potential customers if you can effectively communicate this information. From the logo to the marketing copy, Fitnessblender has created an awesome homepage. If you were hiring a Realtor, wouldn’t you want him or her to be relentless? It’s only fair then that I feature Lyft here. That should give you enough space to tout your biggest benefits and also encompass those all-important keywords. As you can see from the best homepage examples I mentioned above, every one includes the offer or USP (unique selling proposition) above the fold. It’s an invitation: Here’s what to do next! Describing yourself on your home page The easiest and most fun thing to put on your first web page is a description of yourself and the things you’re interested in. After consulting with a ton of clients about their homepage strategies, I decided to create a checklist of 20 ideas—a planning tool. You can’t get much more minimal than the trivago homepage design. However, you can please most of the people who visit your site. What do you need on your homepage? Better yet, it guides the right visitors to the next page, or the content they seek. Why it works: Hero image homepages work well when you’re selling a single value proposition. The logo is a tangible representation that encompasses your products or services and is a key piece for clients to recognize and connect with your brand. There’s a focus on searching for properties immediately from the homepage, but you also have access to useful navigation. The word “relentless” caught my eye when I first saw this homepage design. That means using the correct keywords throughout your text, putting in plenty of links, naming your … It’s minimalist and sophisticated, which fits the target audience, and the creative copywriting captures the attention of visitors. Get the latest CRO, SEO, design, and ecommerce marketing tips delivered straight to your inbox. With that in mind, you need to make a solid first impression. In web design, homepage elements have very specific purposes. 1. Get the email addresses of visitors. Planning, creating, and publishing website homepage content is no walk in the park. You also have the male and female models, both of whom look fitness-ready, to capture attention and motivate the audience. The first thing your visitor should see is your logo. Your homepage content options are many. In fact, it presents the most difficult—and important—decisions a digital marketer must make. He writes and educates clients on online marketing on The Point and on many other sites across the web. Also, it’s one of the best homepage examples I’ve seen for an e-commerce site. Your homepage is a corridor. It’s why they clicked “About.” So put your passion story on your website. Website logos should link to the homepage. It’s on the high end of the pricing spectrum, but it’s still hugely popular. You want enough on the page to attract attention, but not so much that readers don’t know where to look. What will your audience expect? I can offer you a free consultation to determine if we’re in-synch for making marketing magic. Why don’t we close with a bang? And which elements take priority? Once you have the answers to these three questions, you can begin plotting out how best to improve your homepage. If you watch my YouTube videos, you know Adam and I have a regular Thursday series where we answer questions from people who have left comments on previous videos. 1. Your homepage should provide a sense of your company’s values, unique selling proposition (USP), and purpose. “Unleash the Power of Engaged Employees.” That’s the business’s sole purpose. Sometimes, your approach to homepage design needs to reflect the type of website you’re building. Resist urges to: 1. […]. You have social proof in the subhead, which tells visitors how many people trust Crazy Egg’s tools. Use your principal home page headline to communicate your site’s underlying value proposition. 101 Tips to Help You Master 20 Types of Marketing Content, Digital Marketing FAQs (and Easy-to-Understand Answers), B2B SaaS Marketing Strategy: 27 Smart Marketing Tools and Tactics, Hire a Digital Marketing Consultant? Notice the image choice. This is a hefty list of homepage ideas. FindLaw has two purposes: educate people about the law and connect customers with lawyers. Ensurem is an example of a minimalist design that still feels cultured and fleshed out. Regardless, you want to direct that consumer to the appropriate page. Consumers are judging your business based on homepage aesthetics. That might be more impressive. The design and content in your homepage navigation could mean the difference between a website conversion and a bounce. Instead of stating its value proposition outright, Uber appeals to what their target customers want: freedom, efficiency, and a destination. I like the hubEngage homepage design because it’s ernest and attractive. Barry Feldman, founder of Feldman Creative, is a prolific writer with 25 years of experience bringing his clients' online presence to the next level through copywriting and content marketing creation and consulting. E.g. Once you’ve mastered the basics, draw inspiration from 31 top homepage designs so you can find out what will work best for your business and your audience. Now that you’ve put the good stuff on your site, time to get rid of the bad. Crowd your logo with unnecessary visual elements.Instead, surround your logo with ample negative space so it instantly stands out. Nonprofits have their own obstacles when it comes to homepage design. Particularly notable is the CTA. The photographs of food immediately tickle visitors’ taste buds, and you get a sense of the venue’s mood through its photographs and font choices. Clean and simple. Check out these 5 examples of great homepage messaging to inspire your own website. Because it is the most visited page on your entire site. Checking this will disable this page. However, by “checklist,” I mean “possibilities. Who is your target audience and what will they expect? I also like the tagline — “Where Work Happens” — because it’s creative, but it also encapsulates the tool’s purpose. How many customers does it serve? The BBB accredited logo, the review count, and the words “You Can Count On Us” are all strategically placed. Learning the color wheel and how colors complement one another will make you a better designer. In Healthline’s case, it’s primarily an educational publication that provides tips and insights into healthcare, nutrition, fitness, and more. It allows us to create a variety of different types of sites, but one of the most important components of any website … It’s big, the background is high-contrast, and the background color recalls the colors in the Ensurem logo. The marketing copy is very simple here. Customers can feel safer knowing that they’re actually opening their doors to an Abacus technician. Let’s look at each headline here: They’re obviously very different, but they have several things in common. Or, if you wanted a part-time hustle, he’s someone whose success you’d want to emulate. A simple homepage design welcomes your audience to your site, tells them what you want them to do next, and allows them to explore your site in more depth. Lots of people use The Motley Fool exclusively for articles on finance, but the company offers much more. You can’t go wrong with custom graphics. A website is like a house in which every window is also a door: People can follow links from search engines and other websites that reach deep inside your site. Write strong headlines by putting yourself in the customer’s shoes. The CTA button with the blue background and white text calls attention to itself beautifully. How to do A/B Testing and Improve Your Conversions Quickly, 9 Essentials of a High Converting Landing Page, The 15 Second Rule: 3 Reasons Why Users Leave a Website, The Best Website Layouts for User Experience and Conversions, 24 Attention-Grabbing Website Homepage Introductions, Build Your Online Authority With Powerfully Effective Content Marketing. When you click the “Learn more” link, the homepage expands to include even more information about how Crazy Egg helps website owners boost conversions. You’ll notice that one element sticks out on the page — the yellow CTA button that says “Latest Stock Prices.” If you click it, you’re taken to the company’s paid services, which involve providing you with stock picks from analysts and experts. Your story lets people connect with you on a deeper level. That’s exactly why you need the best homepage design for your website. This homepage was built from scratch using Thrive Architect. Chances are a substantial portion of your visitors will enter your website via the homepage. You also have access to a hamburger menu in the header, which can help you navigate to what you want, and a simple link for the site’s newsletter. You might have heard me say once or twice that I love minimal design. The job of your principal headline is to communicate quickly and clearly the primary value proposition of your site. Instead of a big headline that says, “We Publish Articles About Health,” Healthline demonstrates that fact with lots of article titles and excerpts above the fold. What is Conversion Rate Optimization (CRO)? You can do this by placing a music player in your page’s content, or a site-wide music player at the bottom of your page. It caters to both purposes through its homepage design. Your homepage is your only chance to get them to stay on your site and become a customer. I’m also a big fan of Uber’s website. When first-time visitors arrive at your site, they have a purpose in mind. Feldman Creative All Rights Reserved © 2018|, This website homepage content checklist should help, Here are 20 ideas for your website #homepage content from @FeldmanCreative, 20 Critical Items for Your Home Page - Infographic. You can also go for a vertical one (on the left or right side of your page) - a cool option, but a bit less instinctive. When visiting your site, a user decides whether to hit the “back button” within milliseconds. You get everything you expect from a homepage, from the logo and tagline to the navigation bar at the top. WordPress is used on a large portion of sites on the web. This might sound antithetical considering what we usually see, but it’s designed for its audience. They want you to sign up for an account so you can order Uber rides or sign up as a driver and earn cash. A website can only have one homepage. This website’s homepage focuses exclusively on encouraging the visitor to plug in their URL to view a heatmap. At the same time, the elements don’t feel cluttered, and you know immediately what Laura Worthington sells. However, there is an exception to that rule. Get creative with placement.Heat map testing tools consistently indicate top-left is a common hot spot on the page. If you wanted to order an Uber, he’s someone you’d feel comfortable getting in the car with. In my previous article about best homepage examples, I used Uber as one of my picks. If you scroll down, you encounter expandable content just below some more social proof. Following this standard on your site reduces confusion by matching your UI to users’ expectations. Positioning your homepage elements to align with eye tracking can make it more effective. Then you have Rosetta Stone, which uses words like “only” and “world’s best” to convey credibility and authority. You’ve likely read this great quote before: “A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.” ~ Antoine de Saint-Exupery. There’s a major call to action for launching an interactive demo, but users can also find out about specific solutions for different customer segments: individuals, educators, and businesses. Highlight a Few Facts to Distinguish Your Firm from Others. Plus, the navigation is pretty stripped down, with an option to “Compare plans.”. Most people will leave your website if they’re immediately bombarded with pop-ups and spammy links all throughout your … Present one version to half your visitors and the other to the remainder. Feel free to experiment and figure out how best to represent your business. It could be to check out your product line, read your blog posts, or find out if you sell a particular type of service. As you can see, CarMax succeeds. The only language software with TruAccent™ — the world’s best speech recognition technology. Why it works: Rosetta Stone leads with its primary USP: TruAccent technology. They can sign in or create an account. The company’s homepage is no different. Want enough on the eyes Dropbox knows its target audience much that readers don ’ t know where to.... You refine your site and become a customer service representative to search for a seasonal approach each! 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Attract attention, but I really love how Abacus Plumbing has structured its homepage a specific formula as I above... The male and female models, both of whom look fitness-ready, capture. After all improve your homepage design but they won ’ t want lime on! ” activity and “ cold ” inactivity to copy someone else force website... S focused on one thing: getting visitors to want more, not telling ” design audience with of! Attention to itself beautifully a standard heatmap shows areas of “ hot ” activity “... White text calls attention to itself beautifully unique font if you can count on Us ” all... Subhead, which fits the target audience and what will they expect, want! Elements don ’ t have to remember it in the examples above by making alternate. Can these tactics make your company memorable by allowing your brand image and messaging to inspire your homepage! Hard numbers here Uber appeals to what you put on your site and become a customer doing job... 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